Demand Side Platform (DSP)
A demand-side platform is a software used to purchase advertising in an automated way. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads. DSPs help make that process cheaper and more efficient by removing humans from parts of the process, as well as the need to negotiate ad rates.
DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior. DSPs automatically decide which of those impressions it makes the most sense for an advertiser to buy.
FASHION MEDIA works with the largest and most advanced SSP of the world, such as MediaMath. With a global reach of 16+ Billion ad impressions per day (98% of the global internet audience,), we are able to reach selected targets in all verticals.
Retargeting
The Retargeting is a online advertising technique used by FASHION MEDIA to recapture potential consumers that once don’t became lead or sale.The intent is to focus on those website visitors who leave the page without making any purchases or action.It’s a technique that works as a complement to other online marketing strategies.
For example,to bring back the attention of some visitors to your website,banners (Display Advertising) designed to promote your products or services through advertising networks across other websites.The mode of operation involves placing targeted advertising based on previous internet consumer actions.
In the Ecommerce, certainly, you can close many more sales when they get back a potential customer to the website. FASHION MEDIA through Retargeting does just that. If that visitor is still evaluating purchase, retargeting is the most effective way to lure back and close the sale method.
High traffic
High traffic is a service provides by FASHION MEDIA, which consists of bringing a large amount of qualified traffic to our clients’ website, through an intelligent combination of digital advertising techniques.
For example, through the use of a pop-up window , relevant advertisements are displayed to users to take them to our clients’ landing pages where they will most likely become converted leads. It is also complemented by the technique called pop-under, which shows new windows behind the one in use.
At FASHION MEDIA we make an exhaustive analysis of the segment, content, and trends to implement attractive online advertising for users, avoiding being intrusive and annoying. Thus we achieve a greater impact, achieving better results and higher sales for our clients.